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Privacy Policy

SHOE SHOW, INC. Privacy Policy

Effective January 1, 2024:

SHOE SHOW, INC. (collectively “Company,” “Us,” “Our,” or “We”) recognizes that you may be concerned about our collection, use, and disclosure of your personal information. We respect your privacy and are committed to providing a transparent notice of our privacy practices.

The policy describes the types of information We may collect from you when you visit our website, (the “Website” or “Site”). This policy describes our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Site is controlled and operated by us from the United States and is designed for and intended for users located in the United States. We do not knowingly collect or process data of persons located outside the United States.

Please read this policy carefully to understand our policies and practices regarding your information and how We will treat it. This policy may change from time to time (see Changes to Our Privacy Policy). Any changes will become effective when we post the revised Privacy Policy on the Site.

When you visit the Site or submit information to us through the services, you consent to the collection and processing of your information as described in this privacy policy. If you do not agree with the uses of information described in this privacy policy, then please do not use the Site or submit information to us through the Site.


We collect several types of information from and about you, including:

  • Information provided by you, such as name, address, email address, telephone number, payment-card information, and other personally identifying information. For example, We collect information from you when you create an online account, make a purchase or fill out a form on our website, or when you fill out a physical copy of a form or when you voluntarily submit a comment or question using our “Contact Us” page. 

  • Information collected automatically as you navigate through the site. Information collected automatically may include usage details, domain address, IP addresses, internet browser, operating system, your internet connection, the equipment you use to access our Website, and information collected through cookies “Usage Data”. 

  • Information from Commercially Available Sources. We may receive additional information about you — such as the websites you have visited — from sources such as data brokers, data cooperatives, and public databases.

We may combine Usage Data with Personal Information and use it in the manner described in this Privacy Policy.

This Usage Data is collected using cookies, Web beacons, and similar technologies, as further discussed below.

We also use tools like Google Analytics to measure traffic to our Site and how users interact with our Site.  Google Analytics uses cookies to gather information regarding use of the Site, which Google uses to generate reports for us regarding our Site.  To find out more about how Google uses data when you use our Site and your options for controlling the information collected by Google from this Site, please click here. You may opt-out of having your activity on the Site made available to Google Analytics by installing the Google Analytics browser add-on, available here.

  • Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers. For example, cookies can be used to store your sign-in credentials so that you do not have to enter them each time you return to a web site. Cookies also may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely.

  • The Company and the third parties that provide content, ads, or functionality on the Services may use cookies to: (1) Collect Usage Data about your browsing activities in order to provide you with more relevant content and ads, on and off the Services; and (2) Relate the Usage Data to information we obtain from you directly or from commercially available sources.

You can adjust how your Internet browser (like Chrome or Safari) responds to cookies (e.g., to warn you every time a cookie is sent, or to turn off all cookies). See your browser's Help menu for these instructions. Users who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before accessing the website. By disabling your cookies, please understand you will not have access to some of the features that enhance your user experience on the Site.

  • Other local storage. We, along with third-party partners, use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with the Services. These technologies are similar to the cookies discussed above in that they are stored on your computer and can be used to store certain Usage Data about your activities and preferences. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls.

  • Web beacons. We, along with our third-party partners, may also use technologies called Web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed. We and our partners use Web beacons for a variety of purposes, including analyzing the use of the Services and in conjunction with cookies to provide content and ads that are more relevant to you.

We may combine all of the information we collect or receive about you and use it in the manner described in this Privacy Policy.


We use information that We collect about you or that you provide to us:

  • to present our Website and its contents to you and to improve our website (We continually strive to improve our website offerings based on the information and feedback We receive from you);

  • to provide you with information or services that you request from us;

  • to fulfill Our obligations to you as a customer;

  • to provide you with notices about your account and to improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);

  • to carry out Our obligations and enforce our rights arising from any contracts entered into between you and Us, including for billing and collection;

  • to notify you about changes to our Website or any products or services We offer or provide through it;

  • to communicate special offers, promotions and information about our Company and service offerings to you via email or to your mailing address, if you have provided one;

  • to send you newsletters and information about products, services and promotions of our business partners and affiliates;

  • for archival and backup purposes in connection with the provision of services and to enforce our other applicable policies;

  • to fulfill any other purpose for which you provide it and in any other way We may describe when you provide the information; and

  • for any other purpose with your consent.


We may disclose information that We collect about you or that you provide us directly as described in this privacy policy:

  • to our subsidiaries and affiliates. These entities may use your information to make predictions about your interests and may provide you with special offers, promotional materials, advertisements, and other materials. You may be offered opportunities to receive products or marketing offers from one or more third parties that we jointly promote. If you order a product or sign up for a promotion through a third party select partner or otherwise express interest in more information from the third party, your Personal Information will be disclosed to that third party to fulfill the order. Please note that we do not control the privacy practices of these third-party businesses;

  • to contractors, service providers, and other third parties We use to support our business;

  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred;

  • to fulfill the purpose for which you provide it;

  • for any other purpose disclosed by us when you provide the information;

  • with your consent.

We may also disclose your personal information:

  • to comply with any court order, law, or legal process, including to respond to any government, regulatory, or law enforcement request;

  • to enforce or apply our Terms and Conditions and other agreements, including for billing and collection purposes; and

  • if We believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may disclose aggregated information about our users and de-identified data or information that does not identify an individual.


We have implemented reasonable physical, technical, and administrative measures to safeguard your personal information in our possession against accidental loss, theft and unauthorized use, disclosure, or modification. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us. Please note that the products available on the Services may also be available at one of our 1000+ locations or by calling 1-888-557-4637. The safety and security of your information also depends on you. Where We have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information to or on this Website or through any of its features. If We learn We have collected or received personal information from a child under 13 without verification of parental consent, We will delete that information. If you believe We might have any information from or about a child under 13, please contact us in one of the ways provided in the Contact Information section, below.


This Website may contain links to other sites. Please be aware that We are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


If you have submitted Personal Information through our website and would like to change or delete that information, please go to Account Manager or update the information on your next order. If you do not have an online account with us, you may contact us with your request by sending us an email at We will work with you to correct any information you submitted to us upon your request. It may not always be possible to completely remove or modify information in our databases, although we will make reasonable efforts to do so upon your request.


Some browsers have an optional Do Not Track (“DNT”) feature that allows you to express your preference regarding tracking of your online activity by websites. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, ad networks, plug-in providers, and other web services you encounter while browsing to stop tracking your activity via cookies or other tracking technologies. We do not respond to Web browser “do not track” signals or other mechanisms. Other parties may collect personally identifiable information about your activities over time and across different Web sites when a consumer uses our Website or service.


If you are a California resident under 18 years old and have an online account with us, you can request that we remove content or information that you have posted to our Site or the Services. Note that fulfilment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please email or call us using the contact information below.

Beginning January 1, 2020, California residents may exercise certain privacy rights pursuant to the California Consumer Privacy Act of 2018. Your right to submit certain requests as a California resident are described below. Please note that when submitting a request, you will be asked to provide information to verify your identity or authority to make the request before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will need to verify your identity directly with us.

Notice at Collection and Privacy Policy for California Residents


The following notice identifies the categories of personal information to be collected from you and the purposes for which the personal information will be used, including whether that information is sold or shared.

General Personal Information

Do We collect? Categories of Personal Information Purposes for Collection
Identifiers: For example, a name, address, online identifier, Internet Protocol address, email address, or other similar identifiers. Sales transactions, applications for employment, marketing.
Personal Information Categories from Cal. Civ. Code § 1798.80(e): For example, a name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.  
Characteristics of CA or Federal Protected Classifications: For example, race, religion, national origin), age (40 and over), gender, sexual orientation, medical condition, ancestry, pregnancy (includes childbirth, breastfeeding and/or related medical conditions), familial status, disability, veteran status, or genetic information.  
Commercial Information: For example, records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.  
Biometric Information: For example, physiological, biological or behavioral characteristics that can be used, singly or in combination with each other or with other identifying data, to establish individual identity. Biometric information includes, but is not limited to, imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.  
Internet or Other Similar Network Activity: For example, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.  
Geolocation Data: For example, information that can be used to determine a device’s physical location.  
Sensory or Surveillance Data: For example, call recordings or other audio, electronic, or visual monitoring or surveillance.  
Professional or Employment-Related Information: For example, current and past compensation and employment history.  
Education Information: For example, student records or directory information (as defined in the Family Education Rights and Privacy Act).  
Profile Data: For example, inferences drawn from personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, predispositions, behavior, attitudes, abilities, and aptitudes.  

Sensitive Personal Information

Do We collect? Categories of Sensitive Personal Information Purposes for Collection
Social Security Number, Driver’s License, State Identification Card, or Passport Number Sales transactions, applications for employment, marketing.
Account log-in, financial account, debit card, or credit card number when provided with any required security or access code, password, or credentials allowing access to an account Sales transactions
Precise geolocation  
Racial or ethnic origin, religious or philosophical beliefs, or union membership Applications for employment
Contents of a consumer’s mail, email, and text messages (unless we are the intended recipient of the communication)  
Genetic data  
Biometric information for the purpose of unique identification  
Health information  
Information concerning sex life or sexual orientation  


We retain information for different periods of time depending on the purposes for which we collect and use it. We will delete or de-identify information when it is no longer needed to fulfill the purposes listed for each category above, unless a longer retention period is required to comply with applicable laws. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.


We generally describe in this privacy policy how the Company collects, uses, and shares your personal information. In addition to what is described above, if you are a California resident, you also have the right to request more information regarding the following, to the extent applicable in the past 12 months:

  • (1)  The categories of personal information we have collected about you;
  • (2)  The categories of sources from which we have collected your personal information;
  • (3)  The business or commercial purpose why we collected or, if applicable, sold your personal information;
  • (4)  The categories of third parties with whom we shared your personal information;
  • (5)  The specific pieces of personal information we have collected about you;
  • (6)  The categories of personal information that we have shared with third parties about you for a business purpose; and
  • (7)  If applicable, the categories of personal information that we sold about you and the categories of third parties who received your personal information in the sale.

You may submit a verified consumer request for the information above by calling us at 1-888-557-4637 or emailing us at


You have the right to request that we delete your personal information collected or maintained by us, subject to certain exceptions. Once we receive and verify your request, we will let you know what, if any, personal information we can delete from our records, and we will direct any service providers with whom we shared your personal information to also delete your personal information from their records.

There may be circumstances where we cannot delete your personal information or direct service providers to delete your personal information from their records. For example, if we need to: (1) retain your personal information to complete a transaction or provide a good or service; (2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation. You may submit a request to delete your personal information by emailing us at If your request is submitted via-email, we will contact you to confirm that you want your personal information deleted.


You have the right to request correction of inaccurate personal information maintained by us. We may request documentation from you to determine the accuracy of the information. If you provide us documentation either upon our request or through your own initiative, that documentation will only be used for the purpose of correcting your personal information and complying with our recordkeeping requirements. We may deny your request if we have previously denied your same request to correct an alleged inaccuracy in the past six (6) months, unless you provide new or additional documentation that the information at issue is inaccurate.

As an alternative to correction, we may delete the inaccurate information if it does not negatively impact you or if you consent to this deletion. We reserve the right to deny this request if allowed under law, or if we determine that the contested information is more likely than not accurate, based on the totality of circumstances. You can submit a correction request through a verified consumer request as specified above.


You have the right to limit our use and disclosure of your sensitive personal information collected by us (as described in the chart above) for the purposes of inferring characteristics about you, which is called the “Right to Limit.”

However, you do not have the right to limit certain uses and disclosures of your sensitive personal information for the following purposes:

  • ‐        Providing our goods or services reasonably expected of an average consumer;
  • ‐        Detecting security incidents affecting personal information, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose;
  • ‐        Resisting malicious, fraudulent, or illegal actions against us and prosecuting persons responsible for such actions, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose;
  • ‐        Ensuring the physical safety of an individual, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose;
  • ‐        Short-term, transient use, including non-personalized advertising shown as part of a consumer’s current interaction with us, provided that we do not build a profile about the consumer or alter the consumer’s experience outside their current interaction with us;
  • ‐        Performing services on behalf of another business (e.g., maintaining accounts, processing orders or transaction);
  • ‐        Verifying or maintaining the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, or improving, upgrading, or enhancing the services or device owned, manufactured, manufactured for, or controlled by us; or
  • ‐        To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

You may exercise this right by calling us at 1-888-557-4637.


We do not and will not sell your personal information to third parties. As such, there is no need to submit a request for us to not sell your personal information. If you have any questions, feel free to contact us at 1-888-557-4637 and


By exercising any of the above listed privacy rights conferred by the California Consumer Privacy Act of 2018, you have the right not to receive discriminatory treatment by us. This means that, consistent with California law, we will not deny providing goods or services to you, charge you different prices or provide a different level or quality of goods and services to you unless those differences are related to the value of your information.


From time to time, we may revise this Privacy Policy to reflect changes to the scope of the Services or for other reasons. Therefore, it is important to check the effective date of the Privacy Policy posted here each time you use the Services. If we make any material revisions to this Privacy Policy, we will provide prominent notice on our website. By continuing to use the Services after we make changes, you indicate your consent to those changes.


We want to assure you that we are dedicated to protecting your privacy. If you have questions or comments about this Privacy Policy, please contact The Office of General Counsel, SHOE SHOW, INC., PO Box 648, Concord, NC 28026-0648 or at